RC Automotive Industries is a Mexican company and original auto parts spare equipment that has presence in Latin America, USA and Europe; TechBA joining Michigan caused a 180 degrees in the management of international business.
"We've had customers outside of Mexico, but we had never attended and so well understood as now, "says company CEO Sergio Alberto Cruz. The director recalls that before entering customer TechBA were "without having to who review the best strategy to approach, but following that changed TechBA radically.
The consultants have a vast experience and now when offer a product we have someone who has done successful business in United States, and conveys that experience. That has made all the difference " says. Founded in 1961, Automotive Industries RC is a family company that has four industrial facilities in Mexico City where they work 250 employees who manufacture original equipment for the control of vibration and Replacement equipment distributed inside and outside of Mexico.
With over 50 years in the market, business owners dream of following growing and, to achieve this, they decided to professionalize its international operations, goal being achieved with support TechBAs, and investing in a representative sales working in Michigan. The results of this new strategy are encouraging as the company has I managed to renegotiate their products, increase their margins by 5% and achieve sales revenues of $ 1.7 million in May 2012 have also achieved up the scale for suppliers of Tier 3 to Tier 2, which also meant that the acquiring new customers.
Another strategy to increase international sales have been going to events as the SAE World Congress, which was attended for the first time in 2012 with support TechBAs and ProMéxico. "We found that these events are a showcase for us because people will very specialized and is an excellent place to promote competitive products technology, "says Cruz. One of the greatest satisfactions for this company is that all these changes are welcomed by customers in the United States, as to say Cruz "many have said they are very satisfied since we office there.
Now professionalism is in our people and changes in the way we do business. Customers are delighted, and even we are trusting new projects, "said the manager.
More info: http://www.grupo-rc.com. mx